How To Use Your Sales Data to Develop a Customer-Centric Sales Approach

Dec 10, 2020 | 2:00 pm - 3:00 pm CT

It’s no secret that the COVID pandemic has fundamentally changed the world as we know it. One area where we have seen some of the most drastic changes are customer behaviors, attitudes, and buying habits. As a result, it’s critical to ensure your sales strategy takes a customer-centric approach and is developed with these updated needs, wants, and preferences in mind. And how do you do that? Put your sales data to work.

During this webinar we will share: 
  • The 5 areas you should analyze to develop a customer-centric sales approach and set your sales team up for success
  • How to move from sales reporting in your CRM to a more automated solution
  • Practical advice on how to get started, using traditional and advanced analytics techniques

Meet Our Speakers


Trey Bayne, Senior Sales Engineer, Analytics8

Trey Bayne is a Senior Sales Engineer at Analytics8. He specializes in application development in a variety of business applications, including QlikView, Qlik Sense, AWS and SharePoint. He's very interested in projects that he can carry from solution research to a business-changing product.



Matt Levy, Data Science Practice Lead and Senior Consultant, Analytics8

Matt Levy is a Senior Consultant and the Data Science Practice Lead at Analytics8. Practicing what we call “ethical data science,” Matt specializes in making sure that our customers avoid bias when building machine learning models so that their projects bring real value to their organization. Matt wrote his Masters Capstone thesis on fantasy golf analysis, and is a consistent winner of A8 fantasy sports competitions.